Most recently, Sara carried out a very successful public relations campaign for the inaugural Racing Home for Easter Festival in Mallow.
This involved making contact with various journalists and other contacts in newspapers on both a local and national basis.
Articles were secured in the Irish Examiner, Irish Star, Irish Field and the Racing Post and locally, the Evening Echo, the Corkman, the Avondhu, Vale and Mallow Star papers.
To ensure constant coverage for the festival, a number of different angles were devised to ensure a fresh reason for the papers and radio stations to write articles about the festival.
Radio interviews with the festival chairperson were also carried out on regional station 4FM and on C103.
In many instances, Sara’s own press releases were printed exactly as she wrote them without any editing.
“Establishing a new festival means you need to get mass media coverage to firmly establish it in people’s minds. SmackPR came on board and by using imaginative concepts and clearly outlining newsworthy angles, the Racing Home for Easter Festival received widespread press and radio coverage both pre and post event.
Having worked in the media, Sara McMahon knows what catches journalists’ eyes and our festival definitely benefitted from that insider knowledge. SmackPR have already been retained for the festival’s 2011 campaign.”
Easter Festival
Racing Home for Easter Festival 2010-2012 – PR
This involved making contact with various journalists and other contacts in newspapers on both a local and national basis.
Articles were secured in the Irish Examiner, Irish Star, Irish Field and the Racing Post and locally, the Evening Echo, the Corkman, the Avondhu, Vale and Mallow Star papers.
To ensure constant coverage for the festival, a number of different angles were devised to ensure a fresh reason for the papers and radio stations to write articles about the festival.
Radio interviews with the festival chairperson were also carried out on regional station 4FM and on C103.
In many instances, Sara’s own press releases were printed exactly as she wrote them without any editing.
TV3 star to judge style at RHEF
RHEF Flag Day
Festival Nomination Awards Night
RHEF AGM 2011 Call for Volunteers
RHFE Nomination – Festival shortlisted for National Festival of the Year Award
More press pictures for Racing Home for Easter Festival 2011
Racing Home For Easter 2011 is a Roaring Success – Press May 2011
Festival 2011 – Press for Sponsorship Drive
Festival 2011 – Press for Launch
More Press for Racing Home for Easter PR in 2010
Press for Racing Home for Easter PR in 2010
More Press for Racing Home for Easter PR in February 2011
Client Testimonial:
“Establishing a new festival means you need to get mass media coverage to firmly establish it in people’s minds. SmackPR came on board and by using imaginative concepts and clearly outlining newsworthy angles, the Racing Home for Easter Festival received widespread press and radio coverage both pre and post event.
Having worked in the media, Sara McMahon knows what catches journalists’ eyes and our festival definitely benefitted from that insider knowledge. SmackPR have already been retained for the festival’s 2011 campaign.”
Mary Kelly
Festival Chairperson